PROBLEM

Create a college senior project about anything; Entice adults to eat more fruits and vegetables.

SOLUTION

Create a campaign with sex appeal based on sensual food photography + fashion typography

OPPORTUNITY

Have fun – create a passion project with punny messaging and custom photography. Short term campaign placed in grocery stores.

ROLE

  • Photography
  • Art Direction
  • Typography

Sexy Fruit

Art Direction

Catch viewers attention. Focus on a series of fashion photography posters explaining how eating healthy is as easy as ABC. Use suggestive imagery, but sophisticated enough that a child could walk by and not look twice.

Photography

This was the fun part. Getting the lighting just right with harsh shadows was time consuming but rewarding. I used olive oil, a brush, and a spray bottle to keep the fruit fresh and hold the drips from evaporating under the light.

Outcome

I was able to collaborate with other creatives to develop something beautiful and enticing. We decided to stop at E for eggplant.