PROBLEM
Collect years of data and photos to tell a 50 year long story while informing the audience of customer satisfaction and quality products.
SOLUTION
Create 52 page magazine with custom ads, timelines, and incorporate beautiful photography of ground floor production.
OPPORTUNITY
Creative direction of a year long campaign introducing new marketing avenues / print campaign.
ROLE
- Graphic Designer
- Art Director
Perfect Plastic Printing
About the Company
Perfect Plastic Printing (PPP) is within the top 5 card manufacturers in the world specializing in the production of credit and bank cards. This limited edition magazine was commissioned for the company’s 50th anniversary to communicate PPP’s mission to prospective clients while presenting new technological advances recently instituted in the production of magnetic strip cards. The 52-page magazine features a patriotic color scheme reflecting the American-made product, paired with elegant typography.
Custom Design
Inspired by the pride of American manufacturing, I incorporated red and blue into the headers along with cool neutral colors. I was lucky enough to have beautiful photography to incorporate into the spreads and an increased page count allowed for larger space on splash pages. My favorite part of this project was the ownership which came with the custom ads. This allowed me to have true ownership of design principles cover to cover
Goals
- Celebrate 50 years in the industry by calling awareness to high quality products
- Create print and web campaign which highlights new features creating new marketing avenues
