PROBLEM

Local businesses which had limited advertising options and a divided community.

SOLUTION

52 page local magazine with custom design layout/typography.

OPPORTUNITY

Creative direction of a launch for a new medium – website / print campaign.

ROLE

  • Layout Design
  • Art Direction
  • Web Design

InVironments Magazine

Custom Design

InVironments Rochelle is a bimonthly, 52 page local magazine covering stories about area leaders and events, with a wide array of topics. As the lead designer of the publication, I was responsible for creating unique layouts for each article, selecting and editing photos, and setting print standards.

The team

Collaboration between the photographer, editor, and advertising representative is key to producing each finalized edition of the magazine. Led with Sales and PM, we were able to generate profitable growth each year and create empathy through design with each issue. It’s a wonderful feeling to give local citizens the spotlight and hear positive feedback from the community.

Goals

  • Create inhouse marketing avenue to generate additional revenue
  • Inform locals about uplifting stories to connect and grow with one another
  • Create responsive web design with ability to submit stories