PROBLEM

Creating a beautiful brand and web design that is separate from its parent company with similar elements

SOLUTION

Create a symmetrical inspired identity with a tasteful selection of photography used for web design.

OPPORTUNITY

Creative direction of a launch website for a new services – Aesthetica & Reconstructive Surgery Institute / web & print campaign.

ROLE

  • Web Design
  • Art Direction
  • Logo Design

Aesthetica

Brand Development

Beauty in nature is often found in symmetry and geometric proportions. The logo reflects the symmetry desired in facial reconstruction paired with a natural color scheme.

Web Design

Providing the user large images was the key focus of the layout. Colors, images, and quotes  were carefully selected to set a sensual mood, while maintaining a chic and sophisticated approach. The four point star used throughout the site is based on an element reflecting Aesthetica’s parent company.

Goals

  • Create a website that outlines all the benefits of the services provided
  • Separate similar services into grouped content for ease of navigation