PROBLEM

Merger between multiple business occurred which introduced confusion between the brand and the current/new patients.

SOLUTION

Create a unified brand identity with multiple sub-brands to enhance communication of products/services.

OPPORTUNITY

Website redesign, print/digital/video campaigns highlighting high return services.

ROLE

  • Web design
  • Logo art direction
  • Campaign art direction/designer

Mid Jersey Orthopaedics

Brand Development

Mid Jersey Orthopaedics is a growing practice who sought a rebranding of their business identity to more proactively appeal to the athletic community. Vibrant colors were introduced along with elements inspired by motion and balance

Web Design

While developing the wireframe for the web design, organizing the fourteen specialties was a large obstacle. These specialties are divided into three sections; section one features their main centers, section two features the “where does it hurt” selections, and section three lists their additional services. Through responsive design, the user is given immediate navigation to the practice’s services and contact information.

Goals

  • Create a website that outlines all the benefits of the newly formed services
  • Ease of user navigation via content organization and UX