Creative Queue & Priorities

Priority Level 1 (P1)
Impacts revenue, is a dependency of revenue generating asset.
Priority Level 2 (P2)
Part of a planned campaign. About 90% of our assignments.
Priority Level 3 (P3)
Innovation which can take place between high priority projects.

Our in-house department has an average of 600 creative tickets per year and it is import for the creative services team to understand which project is priority.

“He says she needs it ASAP” “This deadline is approaching” “The director asked me for X”

Attaching a simple priority assignment helps objectively define each project and block out any noise around it. This helps small inhouse agencies plan their day/week/month and quickly assign the level of attention needed.

What are some helpful ways your creative team manage in-house client requests?