PROBLEM

A social awareness issue needs more attention to gain traction on change in public opinion.

SOLUTION

Create a simplified visual to emotionally connect with the audience.

OPPORTUNITY

Create an emotional impact on society to make others aware of surrounding issues  – Poster Design

ROLE

  • Illustrator

Social Awareness Icon

About

In 2010, the BP Oil spill (Deepwater Horizon) leaked 210,000,000 gallons of crude oil into the Gulf of Mexico over a period of two months. This award winning icon was created to bring social awareness to the issue.

Design Theory

Design limitations are walls built to help navigate you to a successful outcome. I used minimal color pallet and as few pen strokes as possible. I chose a topic which I was passionate about and started by mapping out keywords which the audience is already familiar with; “water, oil, suffocation”.

Award

  • Winner of the 2012 Northern Illinois University Poster Show